While combinations of these colors are acceptable in print designs and other collateral, the campus logo must always appear in one of the approved color variations shown on the Primary Campus Logo page. The primary colors of the UC Riverside visual identityare shown here. Only current employees with valid UCInetIDs may request access to download brand assets. Please see the Colors Examples page for samples. A minimum U space must be observed. Pantone 2767 C100 M86 Y42 K42 R24 G43 B73 #182B49 Pantone 1245 C6 M35 Y99 K18 R198 G146 B20 #C69214 Logo Usage Logo Size The logotype and rule line must always maintain the same size relation. UC Berkeley Logo Color Palette Image Format Download Mobile Wallpaper Desktop Wallpaper Import the UC Santa Barbara color swatch (.ASE file) right into your Adobe creative applications. Our primary colors are CSU Red (Pantone #186), Cool Gray 1, and Black C. Download the Color Palette. Navy is the preferred color for the primary wordmark. Since our brand lives in digital media (phones, tablets, PCs, URLs) an environment navigated by buttons and with little visual real estate to spare we must employ a clear and flexible system to maximize our brand awareness and recognition. These colors may not be used alone orsubstituted for the primary colors. UCR Primary Colors The primary colors of the UC Riverside visual identity are shown here. Master Brand Primary Identifier aka Primary Wordmark*Print Applications, Master Brand Primary Identifier aka Primary Wordmark*Digital/Web. The dominant color should always be Pantone 293c complimented by Pantone 1235c. It's logo/seal has two colors - Berkeley Blue and California Gold. Unauthorized,unaffiliated, or personal websites, publications, channels, print and/or digital materials are not allowed to use/featureUCR institutional logos without the express written permission of University Relations. Consistent use of these colors in all branding is essential to establishing our identity. This may require additional lightening or darkening of your selected color. Do not alter your logo in any way Logos should only be used in the colors provided; Do not add text to the logo, or reposition "University of California San Francisco" UC Riverside Highlanders Primary Logo Colors Any additional information (i.e., department, center or institute names) must be a U away from the UCI Health signature. B: Normalized to [0-255] (byte) UCLA Blue is the dark azure color used in association with the University of California, Los Angeles (UCLA). These color variations should only be used in web or interactive applications. Download the full set of guidelines for access to additional resources, best practice application examples, and more. DO NOT ASSIGN MULTIPLE COLORS TO INDIVIDUAL LETTERFORMS, DO NOT SET TEXT IN POORLY CONTRASTED COLOR, DO NOT USE FOUR OR MORE FULL BLEED COLORS. NOTE: Pantone is a registered trademark of Pantone,Inc. Due to the inconsistent nature of monitors,screens, and desktop printers, please refer to thespecific Pantone number when specifying or proofingcolor. UCRs logos are a strong visual representation of our brand and areto be used only on official UCR publications, print and digital materials, communications channels, and on merchandiseauthorized by UCR-affiliated units. UCI Health must differentiate itself within the healthcare market, which means the brand must connect with patient communities somewhat independently of the UCI brand. Each color in the primary color palette is assigned a PMS and CMYK value. These areas should never be intruded upon by any other element. USCs brand identity connects our university community with the hearts and minds of our audiences, our people and programsand the stories we want to tell. The landmark building, formerly known as California Hall, has over 90 years of rich and vibrant history, featuring artists like U2, Janis Joplin, The Grateful Dead, and more. The UC Davis colors are Yale Blue and Gold. As a result, UCI Health has a stand-alone brand platform that specifically addresses the needs of its unique audiences. Brand StoryLogosColorsFonts/TypographyEditorial ExpressionVisual FrameworkUsing the UCSF NameUCSF Health Guidelines, Print GuidelinesDigital GuidelinesDigital ColorsWebsitesSocial Media, Photography StandardsBrand Photography LibraryVideo Standards, CorrespondencePresentationPrint MaterialsPosters and Digital SignageCampusSignageMerchandise, 2023 The Regents of the University of California. Learn about the official marks and logotypes available and the steps for designing and ordering USC branded items. For print materials, use the CMYK breakdown or PMS number, and for digital materials, use RGB or HEX. Please refer to Everyday Print Examples section for suggested palette combinations. There's a brightness to UCLA Blue and UCLA Gold that's especially appropriate to Southern California, and different from other University of California campuses. Large text is easier to read, so the contrast requirement is reduced to 3:1. Color accessibility should always be considered when designing for web or digital mediums. Here are the specifications for requesting files for logo reproduction. 1156 Hinderaker Hall Riverside, CA 92521, tel: (951) 827-6397 email: universitycomm@ucr.edu, 2023 Regents of the University of California. UCR Logos. It should never be scaled disproportionately large in relation to the piece in which it appears. In 1895, both colors were adopted as USC's official colors. Only use colors as specified in this document. UCR's logos are a strong visual representation of our brand and are to be used only on official UCR publications, print and digital materials, communications . UCLA Colors Pac-12 Conference team colors The UCLA colors are Blue and Gold. Secondary colors have been developed to compliment and provide a range of flexibility in design. If another file format is needed, please specify it in your request. We are not affiliated with any of the teams or major leagues. The University of California, San Diego colors are Blue and Gold. Please use the PMS value when printing with Pantone inks and the CMYK values for 4-color printing. 5200 North Lake Rd. Allow for adequate space around the logo when used in conjunction with other identifiers. The hexadecimal codes are provided for each color and are a fast and easy way to get the correct colors into any digital application from the Microsoft Office suite to Google apps. Together, UCI's health system and college of health sciences discover the cures and train the professionals that save lives. 3434 S Grand Ave, CAL-140 Note: 4-color and PMS versions will accompany your request for signature artwork in vector-based .eps and hi-res .png file formats. For this reason, strict adherence to the correct usage and implementation is critical. The UCSF color palette reinforces a sense of strength and energy, with a diverse spectrum of colors for the creation of dynamic, expressive communications. The reverse variation is meant for use against a dark background. The UCI Health signature is a stand-alone signature and is not to be locked up with department, center or institute names. A minimum U space must be observed. In all cases, the UCI Health signature should be treated tastefully and with integrity. Yellow and white logos to appear on PMS 7685 or dark-colored background to ensure contrast. The signature must always be recognizable and readable. The color codes: RGB, CYMK for print, Hex for web and the Pantone colors can be seen below. 1:25. When using the UCSF color palette, pair navy as a base color with neutrals (white, blues, grays) and up to three additional colors. 900 University Ave. For systemwide communications, the University of California's primary colors are Pantone 299 U (blue) and Pantone 116 U (gold). The signature, color palette and typeface are the primary elements of the brand identity. The reverse variation is meant for use against a dark background. Hosted at 625 Polk, the Graduation Fashion Show came back to its roots within the fashion school. Some technical insights: Lisa Nielsen Director of Marketing lmnielse@ucsc.edu (831) 459-4344, UC Santa Cruz, 1156 High Street, Santa Cruz, CA 95064. This is a measurement that is equal to the width of the U in the primary identifier. We encourage you to learn more about USCs brand identity by exploring this website and downloading what you can use. Any changes to the color usage will change or diminish the important values, ideas, and meanings with which UC Santa Barbara is associated. Additional artwork or logos cannot be locked up with any UCI logo. Become familiar with and download USCs official marks and logotypes. Preview USC stationery designs and obtain instructions on how to order. Full Wordmark / Endorsement*Print ApplicationsView example of endorsement. Any additional copy or information added must be placed at least one U away from the UCI Health logo; this includes department, center, institute, clinic, etc. Our logos are provided in formats for use across all media. A good introduction to what is needed for modern identity icons/avatars is in. Our primary palette is the core of UC Merced and is inspired by our natural surroundings. It should never be scaled disproportionately large in relation to the piece in which it appears. Note that a darker variation of coral is provided to meet required ADA compliant contrast ratios for white text on color. Sammy may be used on all applications by registered student organizations and the official Alumni Network. When sending any communication materials on behalf of UCI Health, such as business cards, letterhead, invoices, emails, etc. All versions were created using Adobe Illustrator and are categorized using the nomenclature below. This is the UC Santa Barbara color palette. The University of California colors are Blue and Gold. Office of Public Affairs & Communications. Do not skew or distort the signature. Do not place other identifiers closer than the equivalent of the width of 1/2 the logo. These areas should never be intruded upon by any other element. Do not create a signature using more than one color. For the entire palette of approved UC Santa Cruz colors, please see the. They should be square or fit well in a square format. Download now Helpful Links. As a general rule, avoid placing the navy seal on colored backgrounds. Just copy and paste the code or try using one of our premade templateswhich have the color scheme built in. Because UCSC is easily transposed (USCS) or confused with other institutions (USC), and University of California, Santa Cruz, is sometimes erroneously truncated, especially in broadcast media, to University of Santa Cruz, UC Santa Cruz is the only acceptable alternate to University of California, Santa Cruz, to identify the campus. 2023 Regents of the University of California. Merced, CA 95343 Use only the color codes listed here or download the approved color swatches below. Use the PMS/CMYK values for printed materials and use the RGB/HEX values for any digital projects. Its beauty and intricacy are best seen in sizes larger than 1 inch (72 pixels online). This is a measurement that is equal to the width of the U in the primary identifier. All Assets . Santa Barbara, CA 93106-2100 (805) 893-2191. Silk Color Variations by Discipline. All CMYK, RGB, and HTML values shown here areprovided by the Pantone color manager and may notmatch Adobe or other alternate ways to specify suchcolor values. Contrast levels are listed below for either navy text (#052049) or white text (#FFFFFF) on each color background. For contrast or visual depth, Pantone 660c and 130c may be used. Chico State's "school colors" are red and white, which are reflected in our primary color palette. The primary palette should always first be considered in design when choosing your color palette for your project. The full-color blue variation is preferred and should be used if your application allows for color printing, and a light background. Our endorsement line is used when the communications priority is to create a link between the universitys higher-level brand and that which is being endorsed. The nickname of the athletics team is the Golden Bears. **Color combination can only be used for large text. The university's primary color palette is animportant asset in establishing a unified,consistent identity. A fundamental set of core, neutral brand colors can be paired with primary hues within six color ranges: blue, teal, green, purple, violet and magenta. UCRs brand colors reflect a diverse and young campus. UC San Diego 9500 Gilman Dr. La Jolla, CA 92093 (858) 534-2230 Santa Cruz blue Click to enlarge Our primary color palette consists of two colors plus black and white and should be used on all design and marketing materials, both internally and externally. These combinations are recommended so as to align to the university color palette while also meeting the AA contrast standard. Access the Campus Brand Toolkit with style guide: 900 University Ave. The color codes: RGB, CYMK for print, Hex for web and the Pantone colors can be seen below. 0:00. Note: 4-color and PMS versions will accompany your request for signature artwork in vector-based .eps and hi-res .png file formats. Yellow or another blue should be your first choice for a secondary color. Significant research and consideration from students, faculty, staff, and key stakeholders has gone into the most important feature of UCR's brand identity: our logos. If you have any questions, were standing by: identity@usc.edu. The nickname of the athletics team is the Bruins. The UCI Health signature is a stand-alone signature and is not to be locked-up directly with department, center, institute, location or any additional copy. Purchase licenses for use, here. The color codes: RGB, CYMK for print, Hex for web and the Pantone colors can be seen below. The color codes: RGB, CYMK for print, Hex for web and the Pantone colors can be seen below. Copyright 2023 The Regents of the University of California. As one complete digital artwork file, this customized logo is NOT a font and should not be recreated using standard fonts. Before 1895, USC's official color was gold, and the College of Liberal Arts had its own color - cardinal. Alter them, and they can subtly shift perceptions of the institutions they stand for. *Note the distinction in the primary blue when treated for print applications vs. digital/web applications. The University of California, Irvine (with San Diego and Santa Cruz) was one of three new University of California campuses established in the 1960s under the California Master Plan for Higher Education. For more information on accessibility for web and digital materials, as well as a handy color contrast chart, check out the Web and Digital page of the brand guidelines. Telephone: 310-825-2052. WCAG defines large text as text that is 18 pts / 24 pixels and larger, or 14 pts / 18.67 pixels if it is bold. The nickname of the athletics team is the Aggies. UCI Medical Center has been ranked as one of the nation's best hospitals by U.S. News & World Report for 19 consecutive years. 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